Open for projects

I turn business problems into

experiences people actually understand

Turning complexity into meaningful digital experiences

I work across research, strategy, and design to help companies build products

that are intuitive, scalable, and built around real user needs and business goals.

I work across research, strategy, and design to help companies build products that are functional, scalable, and aligned with real user needs.

Some clients I have worked with

Some clients I have worked with

Hi, I’m

Akbar Fadillah Hermawan

Hi, I’m

Akbar Fadillah Hermawan

Hi, I’m

Akbar Fadillah Hermawan

I'm a Product & UI/UX Designer based in Bandung, Indonesia, with 5+ years of experience designing digital products that actually work, for the people who use them and the businesses that build them.


My approach is simple: before I design anything, I try to understand the problem. I research the business model, map the user journey, and look for the friction that nobody's talking about yet. Then I design my way through it.


I've worked across banking, government, healthcare, and SaaS, from co-founding a freelance talent startup to delivering enterprise-scale products like DPLK BRI and Sinarmas Digital Day. Outside of client work, I publish UI Kits used by 8,000+ designers worldwide.

For me, good design isn't about making things pretty. It's about making things clear.

I'm a Product & UI/UX Designer based in Bandung, Indonesia, with 5+ years of experience designing digital products that actually work, for the people who use them and the businesses that build them.


My approach is simple: before I design anything, I try to understand the problem. I research the business model, map the user journey, and look for the friction that nobody's talking about yet. Then I design my way through it.


I've worked across banking, government, healthcare, and SaaS, from co-founding a freelance talent startup to delivering enterprise-scale products like DPLK BRI and Sinarmas Digital Day. Outside of client work, I publish UI Kits used by 8,000+ designers worldwide.

For me, good design isn't about making things pretty. It's about making things clear.

Featured projects

Purposeful design

across industries

Purposeful design

across industries

Purposeful design

across industries

From fintech to education and events, I've helped teams create intuitive

products that drive impact. Each project reflects a balance between

design logic and real user needs.

From fintech to education and events, I've helped teams create intuitive

products that drive impact. Each project reflects a balance between

design logic and real user needs.

From fintech to education and events, I've helped teams create intuitive

products that drive impact. Each project reflects a balance between

design logic and real user needs.

Transforming a Confusing Healthcare Platform into a Scalable Digital Product

Transforming a Confusing Healthcare Platform into a Scalable Digital Product

Redesigning a healthcare platform that struggled with low transactions, poor user retention, unclear product structure, and weak business scalability into a more intuitive, conversion-driven, and commercially viable digital experience.

Redesigning a healthcare platform that struggled with low transactions, poor user retention, unclear product structure, and weak business scalability into a more intuitive, conversion-driven, and commercially viable digital experience.

Redesigning a healthcare platform that struggled with low transactions, poor user retention, unclear product structure, and weak business scalability into a more intuitive, conversion-driven, and commercially viable digital experience.

Healthcare

Healthcare

Product Strategy

Product Strategy

UX Optimization

UX Optimization

Rebranding the Sinar Mas Digital Day event to present a more modern, fresh, and consistent image.

Rebranding the Sinar Mas Digital Day event to present a more modern, fresh, and consistent image.

Transformation of SMDD's digital identity for 2025 through rebranding that presents a modern, consistent look aligned with corporate event character.

Transformation of SMDD's digital identity for 2025 through rebranding that presents a modern, consistent look aligned with corporate event character.

Transformation of SMDD's digital identity for 2025 through rebranding that presents a modern, consistent look aligned with corporate event character.

Product Design

Product Design

Rebranding

Rebranding

Web Experience

Web Experience

An updated pension fund management platform for a clearer and more user-friendly feature flow.

An updated pension fund management platform for a clearer and more user-friendly feature flow.

A large-scale redesign of BRI’s pension management platform. Developed a modular and accessible interface that simplifies complex data structures and enhances efficiency for both corporate and individual users.

A large-scale redesign of BRI’s pension management platform. Developed a modular and accessible interface that simplifies complex data structures and enhances efficiency for both corporate and individual users.

A large-scale redesign of BRI’s pension management platform. Developed a modular and accessible interface that simplifies complex data structures and enhances efficiency for both corporate and individual users.

Product Design

Product Design

Design System

Design System

Banking

Banking

Featured products

Building tools that

help others build

Building tools that

help others build

Building tools that

help others build

Beyond client work, I craft UI Kits and systems that help designers move faster.

These products combine scalability and clarity — built with the same precision I bring to every project.

Beyond client work, I craft UI Kits and systems that help designers move faster.

These products combine scalability and clarity — built with the same precision I bring to every project.

Beyond client work, I craft UI Kits and systems that help designers move faster. These products combine scalability and clarity — built with the same precision I bring to every project.

Seateat - QR Table Ordering & Restaurant POS UI Kit

Premium QR Table Ordering & Restaurant POS UI Kit with 40+ High-Quality

FINA - Personal Finance & Banking App UI Kit

High-Converting Neobank & Smart Savings UI Kit — Build Modern Fintech Apps Faste

High-Converting Neobank & Smart Savings UI Kit — Build Modern Fintech Apps Faste

Signatura - Digital Signature App UI Kit

Comprehensive eSign & Digital Signature Mobile App UI Kit with 120+ High-Quality

Comprehensive eSign & Digital Signature Mobile App UI Kit with 120+ High-Quality

Testimonials

What people are saying

What people are saying

What people are saying

Over the years, I’ve had the privilege of collaborating with amazing teams and clients.

Their feedback is a testament to the quality, efficiency, and value I bring to every project.

Over the years, I’ve had the privilege of collaborating with amazing teams and clients.

Their feedback is a testament to the quality, efficiency, and value I bring to every project.

Over the years, I’ve had the privilege of collaborating with amazing teams and clients.

Their feedback is a testament to the quality, efficiency, and value I bring to every project.

Have a vision in mind?

Have a vision in mind?

Let's bring it to life. I'm open to collaborations, freelance work,

or long-term partnerships that value thoughtful design.

Let's bring it to life. I'm open to collaborations, freelance work,

or long-term partnerships that value thoughtful design.

Let's bring it to life. I'm open to collaborations, freelance work, or long-term partnerships that value thoughtful design.

Akbar Fadillah Hermawan

Akbar Fadillah Hermawan

Designing with clarity, structure, and a bit of curiosity.

Designing with clarity, structure, and a bit of curiosity.

Designing with clarity, structure, and a bit of curiosity.

© 2026 Akbar Fadillah Hermawan. All rights reserved.

© 2026 Akbar Fadillah Hermawan. All rights reserved.

© 2026 Akbar Fadillah Hermawan. All rights reserved.

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